sporty isn’t the very first adjective that pertains to mind when describing Hermès, however the luxury fashion home really got its start in the 19th century as a harness as well as bridle workshop — serving noblemen on the Grands Boulevards of Paris, of course.

This season, the brand is returning to its roots with a elegant new campaign, The sporting Life. The new aesthetic celebrates “Chic le Sport” — white tennis outfits accented with Birkin bags come to mind — with a fun, colourful new porcelain collection, Rally 24, offered in stores this May.

The new tableware re-imagines the traditional chain d’ancre style as a race vehicle track, in glossy grey, yellow, green, red, blue as well as black, resembling a car’s paintwork. lucky for you, we have an exclusive sneak peek of the line in this playful new video. My verdict: when it pertains to the style game, Hermès is on a winning streak.

Video courtesy of Hermès.